The Chi x Everyday People

To promote The Chi Season 6A, Paramount+ partnered with Everyday People to transform three of their flagship events—in Chicago, Los Angeles, and Atlanta—into Chi Fam Reunions, inviting both new and longtime fans to celebrate community, music, food, and Black culture.

The campaign strategically merged both brands' audiences to drive awareness of The Chi's new streaming home on Paramount+ and the Paramount+ with Showtime plan. The events drew over 6,800 attendees, with Instagram Story coverage reaching more than 572K people—making it a key touchpoint in building brand visibility and cultural relevance.