The Chi Fam Reunion Tour

To maintain momentum between premiere events, we brought The Chi directly to the fans with ChiDays—a series of weekly takeovers in partnership with popular party crews across eight key markets.

These culturally rooted events kept the energy high between episodes and deepened fan engagement on the ground. The campaign drew over 6,500 attendees and generated 1.5M+ social impressions, contributing to The Chi's most-streamed season to date.