Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
BET Hip Hop Awards 2020: 15th Anniversary Fashion Book
Project type
Video
Date
2020
To commemorate the 15th anniversary of the BET Hip Hop Awards, BET launched a digital fashion retrospective celebrating the most iconic style moments from the show’s history. Curated by legendary hip hop stylist June Ambrose, the retrospective paid tribute to 15 years of bold, culture-defining fashion on the BET stage.
The curated collection was released as a digital fashion book accessible to fans online, highlighting standout red carpet and performance looks from hip hop’s biggest stars. To amplify engagement, BET partnered with HYPEBEAST for a social media giveaway, gifting select fans with an exclusive, limited-edition print version of the coffee table book.
Blending nostalgia, fashion, and fan interaction, the campaign honored hip hop’s style legacy while driving excitement around the awards show’s milestone year.