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American Soul Experiential Screening
Project type
Video
Date
2019
To celebrate the launch of American Soul, BET’s scripted series inspired by the iconic Soul Train, we produced an immersive premiere event that transported guests into the vibrant world of 1970s music and culture. The experience featured a screening of the debut episode followed by a live Q&A with the cast, offering fans and industry insiders an exclusive look behind the series.
Guests explored a custom Soul Train museum installation, danced alongside professional Soul Train dancers, and soaked in the nostalgia on a retro-inspired dance floor — all designed to bring the spirit of the era to life and spark social buzz ahead of the show’s debut.